Before beginning a new venture-whether it is a new service, product, or division-an organization must investigate the start-up costs associated with planning, producing, and maintaining the venture. As an entrepreneur, you must be willing not only to generate this start-up capital, but also to set aside reserves of money to maintain the venture throughout its lifetime.

How do entrepreneurs commonly go about raising start-up and ongoing capital? What factors might determine your own choice of one form of funding over another? How so?