(Answered) Becker corp has developed a method of killing cancer cells

Management Studies

Becker Corp. has developed a method of killing cancer cells called Photodynamic Therapy (PDT). This method uses light to kill cancer cells. Even while the company scientists have the medical knowledge, the company neither has the equipment, money, nor the ability to market the product. If you were consulting for Becker Corp., what would you advise them to do?

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