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Because you just came on board, the chief executive officer (CEO) has asked you to address the senior staff about the role of logistics in the future direction of the company, which the CEO has also announced to everyone as the reason you are joining the firm. You begin the meeting, going around the room and asking each staff member for his or her understanding of what logistics means, and how it can play an increasingly important role in business success.

Describe the following:

What logistics means in today's business world
Why it is becoming increasingly important for business success

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Operation Management, Management Studies

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