BASIC MARKETING CONCEPTS : Preliminary Company Report 411

Objective:

To prepare the first written report for the company you have been assigned. Please note ned report, just the first part focusing on what the company is all about, and its history.

Required:

• Provide a general overview of the com historical overview that should bpany's current business operations, and a long be no less than 5 pages or approximately 1,200 words long

• In regards to current operations, please describe the company's products, markets, and strategy

• Also review the major historical milestones in the compevolution particularly an evolu those actions that had major marketing implications, such as new product lines strategic alliances, merger or acquisitions, and changes in distribution strategie,s.

• The report should be written with the following specifications: MS Word, with Aria 12 or Times New Roman typeset, all four margins at 1.0 inch, 1.5 lines spacing, justified alignment
41This homework is to be a group effort, as I expect one report per group

• Clearly identify the group, and the group members. ,The use of graphics, logos, and pictures are acceptable, if they illustrate a point or make the report more attractive.

• In addition to the printed copy, please provide the MS Word file by e-mail to: donfonq52Agmail.com and dfongfsu.edu