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Based on your research and familiarity of organizations in the marketplace, find an example of an organization that you believe practice proactive marketing and another organization that you believe utilizes reactive marketing.What are some of the advantages of practicing proactive marketing?

Why does the Business Process Analysis (BPA) approach consider knowing the "as-is" process as important, while the Business Process Reengineering (BPR) approach does not consider the "as-is" process? Which approach do you think it more prevalent today, and why?

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