Q. Questions
1. The suggested retail price and wholesale prices of Cowgirl Chocolates products are displayed in Exhibit 2 along with the product and packaging costs. Based on this information, discuss the relative merits of using a cost-based, demand-based, and competition-based pricing method.
2. Illustrate what are four (4) options which Cowgirl Chocolates may consider as far as pricing? Illustrate what would you recommend?