Based on the weakness below, provide recommendations that will enable P&G to gain and sustain a competitive advantage in its industry.

Internal weaknesses are important because they may represent vulnerabilities that need correction. External opportunities and threats are brought into play because a good strategy necessarily aims at capturing a company’s most attractive opportunities and at defending against threats to the company’s well-being. Supply and logistic are slow to enable the product penetration in the market. Proctor and Gamble is a company that relies on sales to generate income, the sales fall behind as customers use alternatives to ensure their needs are satisfied. The logistic network has been disjointed internationally affecting the distribution of the product in the market.