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Based on the Starbucks—Early 2008 Case Study, respond to the following discussion questions. Be sure to support your discussion question responses with evidence from the readings and/or additional references.

What advantages does McDonald's have in competing with Starbucks for coffee sales?

What changes in society helped Starbucks become successful?

What strategic factors account for Starbuck's long-term success in building brand equity?

What recommendations do you have to improve Starbucks competitive position?

In light of Kotler's article on "Wrestling With Ethics" and other research/articles that you are able to draw upon, should profitability drive social responsibility? Be sure to support your discussion question responses with evidence from the readings and/or additional references.

Should there be greater government regulation with respect to selling to vulnerable consumers? Be sure to support your discussion question responses with evidence from the readings and/or additional references.

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