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Based on the Learning Portfolio assessment, write a 1000 word academic essay addressing the question below. Students should include six (6) to ten (10) scholarly references which include at least three (3) of the Five Required Resources found on vUWS in the Assessment Tasks sub-folder called Essay - Week 14, as well as any other references that may help them support their arguments. That is, only references that have been cited in-text should be listed in the reference list.

The essay should have a clear structure which includes:

1. An introduction that:

a. Includes a few general statements about the topic to clarify your interpretation of the question;

b. Includes a thesis statement that presents your position on the topic; and

c. Outlines the main points that support your position.

2. A body that:

a. Includes a series of logically developed arguments that support your position and

b. Ensures that each argument and/or sub-argument is supported by descriptive, analytical and normative which is elaborated upon.

3. A conclusion that:

a. Summarises the main points discussed in the body of the essay;

b. Restates the thesis statement; and

c. Includes a final comment that does not introduce any new ideas.

4. Cohesive text that aids with the logical flow of the arguments presented.

5. A reference list which is alphabetical order by authors last name and includes only the resources that are used in the body of the text (i.e. in-text citations)

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91611471

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