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Based on the five factor model of Traits (Extraversion, Agreeableness, Conscientiousness, Neuroticism and Openness to Experience)

1. Identify five weaknesses in your personality scores that can be exploited by marketers.

2. What personality scores might explain why your clothing preferences are different from those of other people?

3. What personality scores might explain why your perfume preferences are different from those of other people?

Operation Management, Management Studies

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