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1). Choose two brands in your product category with different marketing/promotion strategies. Exhibits promotional materials like sample print ads, TV/radio commercial transcripts/descriptions/URLs, website materials, packages, and any other suiatble marketing artifacts. Compare each marketing/advertising campaign in terms of socio-cultural and psychological impact it must have on consumers, specific behavioral science concepts. Which market segments (demographics, psychographics, and/or behavioral) is each marketer attempting to reach? How is each trying to position product? How is each marketer trying to appeal to consumer in behavioral terms?

2). Based on the above discussion, recogize which of the two marketing/advertising campaigns is more efficient in application of behavioral science concepts and describe reasons for opinion.

Business Management, Management Studies

  • Category:- Business Management
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