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Management Studies

Based on Samsung Mobile Phones

• Marketing Mix Situation:

o Process - moments of truth? High or low level of involvement?

o People - staff interactions with customers (inseparability, variability; level of involvement)

• Macro-environment:

o Political trends - laws, regulations, stability, government interventions, barriers to entry/exit etc..

• Write the core concept of competitor - xiaomi phone (http://www.mi.com/sg/).

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91710413

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