Bank of America Corporation - 2011

Briefly discuss the organization and its product and services. Discuss the strategic dilemma that your company is facing.

Show existing vision, mission, objectives and strategies.

Evaluate the mission statement. If the mission statement does not exist or needs to be revised, please craft one or revise the existing mission and tell why it needed to be improved.

Identify all of the organization's external opportunities and threats. Highlight and explain the three most significant opportunities and the three most significant threats.

Identify and discuss at least 3 major competitors. Compare your organizations performance with the performance of their competitors.

Identify all of the organization's internal strengths and weaknesses. Highlight and explain the three most significant strengths and the three most significant weaknesses.

Calculate and discuss key financial ratios. Please include at least one ratio from each of the five categories. What do the ratios tell about the organization?

Recommend specific strategies and long term objectives. Be specific. Divide your strategies into either (1) existing strategies to be continued or (2) New strategies to be started. Specify how your recommendations can be implemented. Explain your expected results.

Recommend specific annual objectives and policies. Summarize your findings.