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Bam is a product of the Baldwin Company which is primarily in the Nano segment, but is also sold in another segment. Baldwin starts to create their sales forecast by assuming all policies (R&D, Marketing, and Production) for all competitors are equal this year over last. For this question assume that all 1124 of units of Bam are sold in the Nano segment. If the competitive environment remains unchanged what will be the Bam product's demand next year (in 000's)?

a. 1124
b. 1281
c. 2562
d. 1203

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9171287

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