Bacardi Limited is company project needs to be based on!

Your final portfolio for the class will be to create a marketing plan for the company of your choice. You will need to select a company that you have not used for your other assignments in the class. Your plan information should address all areas covered in this course for a marketing plan.

Use the marketing plan that is linked below and that is required reading for this module for your final portfolio project as a broad guide. The marketing plan document is essential to business strategy and is a focal point of this introductory class. The essential information of a marketing plan is outlined in this document and will serve as the blueprint for your portfolio project due this week.

Marketing Plan:

http://highered.mheducation.com/sites/0070974268/student_view0/appendix_a.html

Submit an outline of your marketing plan to instructor for review and feedback. Be sure to include the following in your plan:

Executive summary.

Company overview.

Objectives or goals, usually according to strategic plan and focus.

Situational analysis.

STP (market/product/customer) analysis.

Marketing strategy.

Financial projections.

Implementation plan.

Evaluation and control metrics.