Babygapcom is considering how to increase demand for its, Ask an Expert

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BabyGap.com is considering how to increase demand for its line of infant clothes. One proposal is to buy a mailing list with 100,000 names of recent parents who have household incomes greater than $40,000 and send them each a coupon for $5 for purchase at the web site. Gap has to pay $0.50 for each name on the list. It will also incur a mailing cost of $0.50 for every mall it sends out Gap expects the average customer responding to such a promotion win buy clothes worth $50.00 at the web site (including shipping and handling charges). The average cost for Gap for the clothes will be $20,00. The industry average for purchases arising from such targeted mailings is roughly 6%. Compute the contribution margin. ($)

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Operation Management, Management Studies

Category:- Operation Management
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