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To be successful in emerging technology driven industries, companies usually have to fashion a strategy that includes such strategic elements as

A) avoiding the "first mover disadvantages" associated with making early commitments to alternative technologies, wider product selection, different styling, or new distribution channels.

B) building core competencies and competitive capabilities rapidly so as to avoid having to enter into strategic alliances and partnerships and thus share the firm's potential long-term profitability with outsiders.

C) pushing hard to perfect the technology, improve product quality, and develop additional attractive performance features.

D) charging first-time buyers a premium price (to help grow revenues quickly) and being a technological follower (so as to conserve scarce financial resources).

E) not cutting prices until buyer demand really mushrooms and being a late-mover in introducing new products (so as to avoid the costs and risks of introducing something that turns out to be a bust in the marketplace).

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M9353297

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