Avia makes athletic shoes avias market research has shown, Ask an Expert

Management Studies

Avia makes athletic shoes. Avia's market research has shown that there are a large number of serious runners living in the Pacific Northwest region of the United States. These individuals would be willing to pay over $300 for a good pair of running shoes. To reach this market, the best media option for Avia's print ads would probably be:

Regional editions of specialty magazines such as Runner's World

Regional editions of general interest magazines such as Time or Newsweek

The sports section of national newspapers such as USA Today

Regional editions of general sports magazines such as Sports Illustrated

Local television

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92451378

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