Auto nation is the largest operator of car dealership in united states with 342 location. this company has two primary offerings : cars foe sale       ( product ) and car maintenance services ( services ) . 

last week the company announces lower than expected net revenue and as a result, share prices dropped by 10% . the company's vice president of marketing would like your input on how the company can better market their products and services to consumers with the goal of improving sales going forward .. ........................................................................................................................................................................................

1. make sure there is minimum of 500 words excluding references and cover page 

2. make sure to include a minimum of 3 diverse references that need to be cited in the body of your response where used and at end of paper listed in full APA  format. 

3. make sure you do not present 3rd party work as your own.