(Answered) Attentionattached is a document referring to mgm resorts

Management Studies

ATTENTION

Attached is a document referring to MGM Resorts International. This is a compiled group assignment, however, due to time constraints, there is one more part of the project that needs to be completed: COMPANY ANALYSIS

Below is the assignment instructions just to fill you in a little more.

*Note:: The only part that needs to be included is COMPANY ANALYSIS, which should be inserted into the attached Document following CUSTOMER ANALYSIS on page 7. The rest is completed already.

Assignment instructions:

Collaborative Marketing Plan Draft 2 Instructions

Include the following in your Group Discussion Board Forum:

A thread with Draft 2 of your Marketing Plan (MP) attached as a Word file. Your draft must include the following section:

Situation Analysis: Please review pp. 49-52 of the sample MP. You should notice that Section 4 (Situation Analysis) contains 5 major elements. They are:
SWOT analysis
Industry Analysis
Key Competitors
Company Analysis
Customer Analysis

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