ATTACK STRATEGIES AND SEGMENTATION

1. What are the different levels of market segmentation?

2. In what ways, can a company divide a market into segments?

3. What are the requirements for effective segmentation?

4. How should business markets be segmented?

5. How should a company choose the most attractive target markets?

6. What are the risks and benefits of HSBC positioning itself as the "Worlds Local Bank"?

7. Does HSBC most recent campaign resonate with its target audience? Why or Why not?

8. What are the Differences in the behavior in male and female about Gender Segmentation in identifying market segments and targets?

CONNECTING WITH CUSTOMERS / GENERATING SHAREHOLDER VALUE

1. What are customer value, satisfaction and loyalty, and how can companies deliver them?

2. What is the lifetime value of customers and how can marketers maximize it?

3. How can companies attract and retain the right customers and cultivate strong customer's relationship?

4. What are the pros and cons of database marketing?

LOYALTY, CRAFTY AND BRAND POSITIONING

1. How can a firm develop and establish an effective positioning in the market?

2. How do marketers identify and analyze competition?

3. How are brands successfully differentiated?

4. What are the differences in positioning and branding with a small business?

CONDUCTING MARKET RESEARCH

1. What constitutes good marketing research?

2. What are the best metrics for measuring marketing productivity?

3. How can marketers assess their return on investment of marketing expenditures?

RAPID MARKET SHARE GROWTH COMPETITIVE DYNAMICS

1. How can market leaders expand the total market and defend market share?

2. How should market challengers attack market leaders?

3. How can market followers or nitchers compete effectively?

4. What marketing strategies are appropriate at each stage of the product life cycle?

5. How should marketers adjust their strengths and tactics for an economic downturn or recession?