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Attaboy Book Company has a problem with new book projects. Even when it is apparent to others that a book is far behind schedule and may not have much public interest, sponsoring editors are reluctant to terminate contracts with authors whom they have signed. The result is that editors invest more time with these projects rather than on more fruitful projects. As a form of escalation of commitment, describe three methods that Attaboy Book Company can use to minimize this problem.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M9102078

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