At the start of each class, students will need to be prepared to present a marketing minute. To complete this assignment, students must be prepared each week with a real-world marketing example, event, or success story and communicate it to the class in 1 minute. Students should use popular resources such as The Wall Street Journal, Bloomberg Businessweek, Inc., etc. and turn in a brief summary via discussion board. Examples should relate to assigned chapters for that particular week as much as possible. All students will be called on during class each week to give their report. Absent students will not earn any points on this assignment.

Your post each week have to include:

1) Title/topic

2) Body of the message

3) Source(s) used