Ask Question, Ask an Expert


Ask Marketing Management Expert

problem 1:

At the most basic level a marketing information system comprises, "people, equipment and procedures to gather, sort, analyze, evaluate and distribute required, timely and accurate information to marketing decision makers" (Kotler, 1997).

In view of the above statement, discuss the need, requirements, characteristics and components of a modern Marketing information system (MIS) to make sure its effectiveness.

problem 2:

Make a distinction between the following marketing researches concepts:

• Primary Research and Secondary Research

• Qualitative Research and Quantitative Research

• Focus Group and In-Depth Interview

• Exploratory research and Descriptive research

• Probability Sampling and Non-Probability Sampling

problem 3:

The marketing manager needs to work closely with marketing researcher when marketing research is conducted. Identify and illustrate out the various steps in marketing research process. Illustrate out the role of the researcher and the marketing manager during each step.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M98270

Have any Question? 

Related Questions in Marketing Management

Based on sneaker storeassignment 3 part c your marketing

Based on Sneaker Store Assignment 3: Part C: Your Marketing Plan To conclude your marketing plan, in Assignment 3, you will describe the company's, marketing strategy, implementation strategy, expansion plan, social medi ...

Assignment factor affecting marketing strategygo to a local

Assignment: Factor Affecting Marketing Strategy Go to a local store that sells store brands or off-brand consumer products. Choose any off-brand consumer product that you want to reposition into a national brand. To qual ...

Find a category of consumer goods sold within your local

Find a category of Consumer goods sold within your local supermarket. Evaluate the similarities and differences in terms of packaging, product attributes and prices. Given this analysis, is there an opportunity for a cha ...

1 what kind of communication and promotion actions might a

1. What kind of communication and promotion actions might a KTV operation like Melody or Holiday take to reach their target customers? 2. If you are a chain KTV operator like Cashbox in Taiwan seeking to enter overseas m ...

Write at three to four 3-4 page paper in which you1 state

Write at three to four (3-4) page paper in which you: 1. State your position on the topic EUTHANASIA AND ASSISTED SUICIDE. 2. Identify (3) three premises (reasons) from the website that support your position a ...

My major is international business global marketingi need

My major is International Business Global Marketing. I need you make the interview with someone in Global Marketing field and ask them a bunch of questions about their job (what kind of documents/ writing they do) For ex ...

Assignment part d your marketing plan - video presentation

Assignment : Part D: Your Marketing Plan - Video Presentation Imagine that you are pitching your hypothetical service-based company's marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphon ...

I will be providing the powerpoints for chapter 1-4 which

I will be providing the powerpoints for chapter 1-4, which then you use that information to answer all the questions provided under: Define personal selling? What is customer value? How do customers define value of the s ...

Assignmentinstructionssource laroy g 2013 chick fil a eat

Assignment Instructions Source: LaRoy, G. (2013). Chick fil A Eat Mor Chikin Except on Sunday. Retrieved from This video summarizes the marketing strategy of Chick-fil-A, the s ...

Explain behaviourism provide information about the two

Explain Behaviourism. Provide information about the two 'famous' behaviourist studies that were undertaken by philosophy researchers that are of particular relevance to marketing. What is the heavy half, light half rule? ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate