a car manufacturer and a multinational computer technoloy corporation intend to combine their strengths to develop intelligent sound system for cars. assuming that both companies will have a moderate to high level of interactions what would be the most suitable form of alliance to adopt?

a. The firm should develp an R&D consortium, combining teams from both companies.
b. the firms should create an equity joint venture, combining assets from both companies.
c. the firms should create a licesing agreement to exploit the new application.
d. the firm should develop production facilities to be shared between the partners.