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Q. Chester's Elite product Cell has an awareness of 72%. Chester's Cell product manager for the Elite segment is find out to have more awareness for Cell than Andrews' Elite product Axe. She knows that the first $1M in promotion generates 22% new awareness, the second million ads 23% more also the third million adds another 5%. She also knows one-third of Cell's existing awareness is lost every year. Assuming that Axe's awareness stays the same next year (77%), out of the promotion budgets below, Illustrate what is the minimum Chester's Elite product manager should spend in promotion to earn more awareness than Andrews' Axe product?

Operation Management, Management Studies

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