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problem1)  Assume your organization has defined two corporate goals:

1. Have fun.

2. Make money.

Identify organization for which you are conducting this analysis.

Then for both of those two goals:

a. Describe four sub goals you can reasonably base on each of those two goals above.

b. Then take one of each four sub goals and devise the active structured statement to express how a measure can be used to assess whether you are meeting that sub goal (therefore you have to determine what the measure is, and how you’re going to measure it). 

c. Describe each measure, including any assumptions about its scope, and demonstrate how to compute the measure.

d. Suppose you’re going to plot each measure over time (you choose a relevant time interval), and select a appropriate indicator to plot the measure.  This plot must also include the goal value for this measure.  Make up some sample data and demonstrate a sample of what this indicator would look like.

e. Find out how you would collect the data elements needed for this measure (i.e. how would you collect data elements needed to compute the measure).  describe what those data elements are, and how they would be collected.

In summary, you are given two goals.  You would define a total of eight sub goals (four per goal).  You would choose two of those eight sub goals (one per goal), and for each of those two sub goals:  come up with an active structured statement, define a measure, select and show an indicator with that measure, and define the data elements and their source.

Marketing Management, Management Studies

  • Category:- Marketing Management
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