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Assume you own a cupcake and pastry store in a busy train station. Your location has been open for 18 months, with net sales of $300,000 during that time. Given the success of similar firms such as Crumbs, you want to grow your business but realize you need a cash injection from an investor in order to achieve your goals. You audition for and gain an opportunity to pitch your idea on Shark Tank.

What growth strategy would you present to the Sharks? Be sure to include a potential e-commerce strategy, your firm's ideal financials net sales and profits, how much money you need and why, how long it will take for the Shark to recoup their investment and a SWOT analysis of your firm.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M92051894
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