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Assume you are the director of marketing for a firm that manufactures candy bars. You feel the time is right for your company to increase the price of its candy, but you are concerned that increasing the price might not be profitable. You feel you should examine the elasticity of demand. How would you go about doing this? What findings would lead you to increase the price? What findings would cause you to rethink the decision to increase prices? What strategies could we use to justify an increase in price?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91878010

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