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Assume you are interested in investing in a virtual community targeting people interesting in active outdoor recreation such as hiking, rock climbing, and kayaking. What merchandise and information woul you offer on the site? what type of an entirety do you think wouldcbe most effective in running the site:a well known outdoors person, a magazine targeting outdoor activity, or a retailer selling outdoor merchandise such as Patagonia or REI. why?

Operation Management, Management Studies

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