Assume you are a student in a Marketing 101 class. Your team's project, a "marketing proposal" for a new product, is terrific. After you give a presentation to the class, complete with Microsoft PowerPoint visuals and pop-musical interludes, you receive the first "A" of your college career. But 6 months later, you discover your idea was even better than you thought when you watch your own marketing plan in action on local cable television. Your teammates are as excited and disappointed as you are. What can you do about it?

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