Assume you are a new hire at company and your boss is unfamiliar with many marketing research issues. You are asked to provide some guidance for firm decisions. Be concise and only use the space below for each of the four questions below. Bullet points are acceptable

Your boss reads the first sentence of an email newsletter story (in Retailwire) and questions s the value research. Tom Ryan posted 9/3/2015 (“are consumer studies hopelessly biased?”): “Casting doubt on the methodology of many well regarded consumer studies, researchers have found over half of published scientific studies could not be replicated to create the same results as found in the original reports.” Develop a basic defense for conducting quantitative research studies