Assume you are a marketing manager for a new business-to-business manufacturing organisation in your country or region. You are responsible for designing marketing channels and managing relationships with channel partners.

a) Explain how you would use the steps involved in channel design to develop appropriate marketing channels for the industrial products your organisation will be manufacturing.

b) Apply those steps to make appropriate recommendations for your chosen organisation.

c) Explain the expected functions and responsibilities of potential marketing channel partners given your channel recommendations.