Assume you are a manager for a prestigious hotel chain in your area. Over the past five years, you have noticed a steady change in the type of customers you have seen book rooms at your hotel and you have also seen a change in the number of customers staying at your hotel. You may choose the direction you feel your company has taken (positive or negative) for this project.

Do BOTH items 1 and 2-

You will create a SWOT analysis to determine what the next steps your company should take to in order to move forward successfully. Your SWOT analysis should include a properly formatted SWOT chart (you may use any program or format of your choice) and should include a two (2) page minimum analysis as to what your findings have been.

You will also create a focus group for your company. You will write a two (2) page minimum analysis on the participants, questions, and use for the focus group.