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Assume that your local university or local high school (your choice) has had difficulty getting non-student residents in the local community to attend football games. Your school's athletic director requests that an organization that you belong to (say, a local chapter of the American Marketing Association) develop an advertising program that is to be targeted to local residents to encourage them to attend football games. What measures/metrics could you use to assess whether the advertising program you have developed has been effective? How might you assess the ad campaign's ROMI?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92574458

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