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Assume that you work for a marketing firm that has been asked to develop a marketing plan for an up-and-coming rock band called Stalagmite and its new CD, Slow Drip.

Prepare an outline for your marketing plan. First, list the special problems and challenges associated with marketing people rather than a physical product. Then outline your ideas for product, price, and promotion strategies.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92040313

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