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Assume that you have recently been hired by a firm that manufactures furniture. You feel that marketing should have an input into supplier selection for the firm's products, but the purchasing department says that should not be a concern for marketing.

Explain to the department head the importance of the value chain perspective. In a role-playing exercise, explain to the purchasing agent the value chain concept, why it is of concern to marketing, and why the two of you should work together.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92041255

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