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Assume that you are the marketing manager for a cosmetics company that has just developed a new line of male cosmetics. The cosmetics are invisible on the skin, reduce aging lines significantly, and provide some protection from the sun. Using the major segmentation variables, construct a brief profile of three market segments that you suspect might be interested in this new product line. Explain your profiling procedure.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91700161

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