Assume that you are the director of marketing for a firm, Ask an Expert

Management Studies

Assume that you are the director of marketing for a firm that manufactures cleaning chemicals used in industries. You have traditionally sold these products through manufacturer's reps.

You are considering adding a direct Internet channel to your distribution strategy, but you aren't sure whether this will create channel conflict.

Make a list of the pros and cons of this move. What do you think is the best decision?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92041251

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