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Assume that you are the director of international marketing and your company is producing refrigerators in Ecuador and Germany. Develop screening criteria to use in evaluating the two countries. Make any additional assumptions about your company that are necessary. Whatever the details of the screening criteria, the major points that should be considered are: (1) company objectives and goals, (2) product-use characteristics, (3) country environmental characteristics. Outline it. Explain your answer in details.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92557260

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