Assume that you are Eric Edelson and his Turnaround Team for Fire Clay Tile. You like and respect the founder, Paul Burns, who has asked you to present a Turnaround Plan. Submit your plan in the Team Case format, addressing the following questions:

What should be the short and medium-term goals for FCT (6-24 months)? Ensure you address the following key areas:

a. Background and key problem/challenge for FCT

b. Industry and market dynamics; keep in mind the size and geographic scope of FCT.

b. Options for the turn around (don't do more than two--the focus is on short and medium-term goals). Use the financial data form the

case to build this portion.

c. Synthesis using key elements or decision criteria

d. Conclusions and Recommendations. In your recommendations, specify how you (Edelson) should manage your relationship with Burns

to ensure a successful turnaround.