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Management Studies

Assume that you are employed in the marketing department of a firm that is producing a hybrid automobile.

In developing this product, you realize that it is important to provide a core product, an actual product, and an augmented product that meets the needs of customers. Develop an outline of how your firm might provide these three product layers in the hybrid car.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92040147

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