Assume that the marketing team is newly formed and has not worked on a promotion like this before.

In 500 words explain what you, as team leader, could do to help the members:

1. Identify their goals, targets, responsibilities and relevant key performance indicators.
2. Communicate effectively and collaborate to form a cohesive, high-performing team.
3. Identify and access the resources that will be required for implementation of the plan.
4. Ensure that the people responsible for each element of the marketing mix work together to meet the organisation's marketing objectives.

Why is this necessary? Explain and justify your responses.