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Assume that the brand manager forecasts upcoming sales of SUSI to be 150,000 units, and that there are 26,000 units of SUSI in inventory. Given this information, how many units of SUSI should the brand manager request be produced? Show your work. Given your answer to #5, what is the maximum number of units that could be produced (i.e., assuming that demand is greater than anticipated), and what is the minimum number of units that could be produced (i.e., assuming that demand is much lower than anticipated)? Explain. Assume that the brand manager of Company U has specified a MSRP (manufacturer’s suggested retail price) for brand SUSI of $400. What will its actual selling price be in specialty, mass merchant, and online stores? Show your work If it costs $152 per unit to produce SUSI, and the MSRP is $400, what is Company U’s per unit contribution margin in each of the three channels of distribution? Show your work.

Operation Management, Management Studies

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