Assingment 1: Reading of the BWTsteering marketing case to be developed during sessions. You have been recently promoted Marketing Director BWT for your respective countries, and, therefore you have been asked to develop a Marketing Plan.

Before going through the marketing plan development, what will take place sequentially during the different classes of this course, please answer the following question: What kind of research tools would you ask, as your country's marketing responsible, to better understand BWT consumer target?