Jason Davis is a successful entrepreneur who owns and rents several advertising billboards. Currently, there is a lack of individuals willing to rent space to place advertisements. He is used to relying on word of mouth from the surrounding communities to drive his sales, but it no longer seems to be working. Jason thinks he needs to create a new marketing campaign to generate interest in the billboards. He has turned to you for solutions to the following questions.

Please address the concerns below:

Question 1: What type of information will Jason Davis need to have to initiate a marketing campaign?

Question 2: The business process of sales is closely tied to marketing. How do you see information technology helping Mr. Davis promote newly placed advertisements from the surrounding communities?

Question 3: The assimilation of marketing information will be key for the success of this venture. Would it be necessary to include feedback from current customers in order to achieve the best results? Why or Why not?