Assignment

Your text defines the marketing concept and the 4P's concept.

• In two or more paragraphs, and in your own words define and explain these two concepts, providing the page number(s) where the two concepts may be found in the text book.

• Provide an example of a real company with which you are familiar that uses one or both of these concepts in a marketing campaign. Briefly describe the campaign.

• Does "marketing" have a function in church operations? Explain and support your answer.

Generational trends lead to distinctly different attitudes, values and behavioral patterns that must considered when developing a market plan.

• Identify the "generational cohorts" according to our text, and explain their differences in values and motivational factors.

• Identify an advertisement or commercial that targets only one of the generational groups. Describe the promotion in detail and identify the intended group.

Provide and explain a Scripture verse or biblical principle that is relevant to our study this module.