Assignment

You will now apply what you have learned in this course by developing a plan for a health communications campaign. For this original plan, you will integrate work from previous assignments.

For this assignment, assume you are making a professional presentation to gain community support for your health communications campaign. Complete the following:

• Compile all your module assignments for reference.
• Design your health promotion campaign for your chosen public health issue.

Be sure to include the following as part of the campaign:

• A separate executive summary in MS Word format. Download and review the executive summary template that you will use for this assignment.

• A PowerPoint presentation that includes the following:

o A title page

o At least one slide each for the following major sections:

- Preliminary analysis: Overall program goal
- Outcome objectives: Behavioral, social, or organizational
- Situation analysis and audience profile
- Communication objectives
- Communication strategies
- Tactical plan: Messages, channels, materials, and activities
- Evaluation plan

o Notes for each slide section to provide detailed content and narrative

o An attached list of examples and scholarly references

Write a 1-2-page executive summary in Word format.

Develop a 10-15-slide presentation in PowerPoint format.

Apply APA standards to citation of sources.