Assignment

You were asked to describe a time when a celebrity endorsement influenced your decision to buy a product or comment on whether or not you think celebrity endorsements are effective.

Read a post by one of your peers, and comment in 2-5 sentences on 1 of the following:

1. Would you have been influenced in the same way as you peer? Why or why not?

OR

2. What aspects of your peer's opinion on the effectiveness of celebrity endorsements do you agree/disagree with? Why?

Comment this one;

After reading Napoleon Johnson's thread regarding Julius Erving celebrity endorsement of Converse Allstars, I also was influenced in the same manner regarding this product. As a former athlete myself, and a huge NBA basketball fan, I can remember when those shoes were heavily marketed. Matter of fact, people used to call them Dr. J's instead of Converse All Stars. As being a fan of Julius Erving who was not only one the greatest basketball players of all time, but also an elder statesmen who was very professional and like able so it was easy to be influenced to buy that shoe.