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Written Campaign Proposal

Child Development is a field of study that covers different aspects of biological, mental, cognitive, and physical development of children. Within the field of Child Development, campaigns are often created as an effort to inform audiences about a specific issue, achieve a particular goal, or help support the development of an objective. Funding to support campaigns is generally awarded based on campaign proposals. Therefore, for this final assignment you will create a proposal that addresses a specific topic. This assignment builds on your learning throughout the course and expands your thinking about the course's enduring understandings and essential questions, which are explored further in the Instructor Guidance for this course in Week Five and prior weeks as well.

Instructions

Read the following scenario and list of topics presented below and choose a child development topic that is important to you. Next, develop a campaign proposal that you might use in your current or future professional role. Please address each of the following content and written communication expectations provided with this assignment.

Scenario: A large non-profit organization in the United States is looking to fund a national Child Development Campaign that brings awareness to a topic of importance in the field of child development. You have been selected to apply for this opportunity and develop a campaign. Your goal for this assignment is to create a campaign that draws on the knowledge you have learned in ECE205.

Child Development Topics: Below are 10 child development topics to consider for this project. Remember to select one topic for your assignment.

• Bullying
• Let's Play
• Let's Move
• National Child & Maternal Health Education Program
• Safe Infant Sleep
• Safe Kids
• Childhood Vaccinations
• Ways to Enhance Children's Activity & Nutrition
• Youth Development

Content Expectations/Content Criteria

It is recommended that you create a document section heading for each of the content expectations sections stated below placing them between the introduction and conclusion sections of your paper. Include smooth transitions between sections and paragraphs in your paper and consult the Ashford Writing Center for assistance if needed.

• Proposal Information

• Summary: Summarize the mission of the campaign and the contribution to the field of child development.

• Relevance: Explain your rationale for the development of this campaign and why it is relevant to you as a professional.

• Theoretical Lens: Discuss why the campaign topic is relevant to a specific age and stage. Use theories of child development to support your rationale.

• Campaign Purpose

• Proposal Overview: Discuss the historical, biological, environmental, and cultural influences that have impacted this campaign topic throughout the last 2 decades.

• Problem Statement: Explain why this campaign topic needs to be addressed and the importance it has on the developing child (physical, socio-emotional, and cognitive).

• Family/Community Impact: Explain how the campaign influences families and communities, using specific examples.

• Influences: Explain the cultural and environmental influences that may help or hinder implementation of the campaign.

• Rationale: Discuss why this campaign needs to be implemented and what possible consequences there may be if the topic is not addressed.

• Implementation Plan

• Process: Discuss the environments where this campaign will be implemented to nurture the physical, socio-emotional and cognitive growth of the children you will be working with.

• Implications: Explain the anticipated long-term implications of the campaign.

• Effectiveness: Explain how you will determine effectiveness. Include specifics about the type of evidence you will use to determine effectiveness.

Written Communication Expectations

• Page Requirement: Six to eight pages, excluding title and references pages.

• APA Formatting: Use APA 6th edition formatting, as outlined in the Ashford Writing Center, consistently throughout the assignment.

• Syntax and Mechanics: Display meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar.

• Source Requirement: Reference three scholarly resources in addition to the course textbook, providing compelling evidence to support your ideas. All resources on the references page need to be used and cited correctly within the body of the assignment.

Your Final Paper:

• Must be six to eight double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center.

• Must include a title page with the following:

• Title of paper
• Student's name
• Course name and number
• Instructor's name
• Date submitted

• Must begin with an introductory paragraph that has a succinct thesis statement.
• Must address the topic of the paper with critical thought.
• Must end with a conclusion that reaffirms your thesis.
• Must use at least three scholarly sources.
• Must document all sources in APA style, as outlined in the Ashford Writing Center.
• Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

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